Former G-Unit Marketing Director, Lenny Hernandez, recently announced the launch of his new marketing company, S.A.M.M. group LLC (Strategic Alliance Marketing Management), a business enterprise that intends to bridge the existing gap between emerging businesses and seasoned, more well-known firms with multicultural consumers.

Utilizing the skills and innovation that have made Hernandez a success, both as a former Sean "Diddy" Combs protégé, and later as a collaborator with Marc Ecko on Ecko company subsidiary, G-Unit Clothing, Hernandez is eager to kickoff his latest marketing venture. "S.A.M.M. Group LLC is a one stop shop marketing company aimed at strategically aligning new and established businesses with potential new partners, financiers, and talent," says Hernandez.

Current projects operating under the S.A.M.M. Group LLC umbrella include campaigns for the popular BBQ sauce company, Bubba Q's, to which Hernandez is a contributing partner, Stormwatch Entertainment., a music production company founded by Hernandez and long-time friend and business partner, Kairi Brown, and the 2009 launch of pop rock singer, Kiley Dean, whose upcoming album will feature production by super producer, Timbaland.

Much of Hernandez's accomplishments can be attributed to a constant commitment to devising unconventional methods of promotion.  With his new venture, Hernandez continues in his tradition of innovation.  In addition to conventional marketing practices, S.A.M.M. Group LLC offers a comprehensive online marketing service to all clients.  "In this business, having the ability to evolve is crucial.  Our online component is just one of the ways in which we illustrate our commitment to remaining on the cutting edge," Hernandez emphasizes.  "We are setting S.A.M.M. Group LLC apart from our competition by offering services that other companies simply don't provide."  With an understanding of both the significance and effectiveness of alternative marketing, and a dedication to utilizing a combination of long-standing and contemporary marketing methods, clients can be certain that S.A.M.M. Group LLC can and will deliver.

"S.A.M.M. Group LLC can reinvent an existing brand or help create an image for a new brand," Hernandez asserts. "Combining our proven marketing ability with a vast network, S.A.M.M. Group LLC aligns the appropriate talent, provides creative services, executes special events, and incorporates technology, in order to provide an all-encompassing marketing campaign for current and prospective clients."

About S.A.M.M group LLC

Based in New York with offices in Los Angeles, S.A.M.M group LLC offers a range of marketing services from brand development to advertising consultation and everything in between.     For more information, visit www.sammgroupllc.com.