Riddim Driven returns for its second year at the Brooklyn Fashion Weekend runway to showcase its latest collection. The men's highly anticipated fashion line, Riddim Driven will once again grace the stage at the event celebrating the relationship between fashion, music and community. The show will take place on Sunday, October 5, 2008 at 6:40pm. Doors open at 5:00pm at Huge White Box located on 109 Ingraham Street, East Williamsburg (between Porter and Morgan Avenue).

"We are pleased to celebrate Brooklyn Fashion Week this year. We are committed to making a statement with our brand. Men's fashion is all about being comfortable and true to your own sense of style," states Jean Jones, Brand Manager of Riddim Driven.                                                                      

Riddim Driven is recognized as a fashion industry leader for its creation and execution of the heritage inspired line. Our line does not lean too heavily on the red, green, and gold color scheme commonly associated with reggae-inspired clothing. Riddim Driven creates a comfortable couture feel with its military jackets and aesthetically appealing tees and hoodies. From Japan to Jamaican, Riddim Driven is loved by all fashionistas alike.

Clifford Wray III of Fashion Style Emergency Inc. will take the helm as Fashion Stylist, respectively. Our male models will be provided by George Brown of Red Models, NYC.

Trendsetters looking for more information on Riddim Driven clothing can log onto www.riddimdrivenclothing.com