LACE u4:st="on">For Back to School 2008, Street Science’s revolutionary school supplies takes learning to new heights! With a fresh and modern approach promoting individuality, creativity and knowledge to the fashion inspired, music adorning and tech savvy generation, this new collection featuring notebooks, 3-Ring Binders, folders and composition books make the grade! The line inspired by Hip Hop Culture, Retro Fashion, Xtreme Sports and Technology is sure to create a motivational movement among young adults today and for generations to come. LACE>

LACE u4:st="on">Unique in the school supplies industry, Street Science is cool for a cause and is committed to donating 5% of ALL profits, to its non-profit entity The Street Science Foundation.  The Foundation has a goal of raising $3 Million Dollars over the next 5 years, to fund literacy and other educational programs.   Programs funded thru the Foundation will help to decrease high school drop-out rates and make literacy fundamental and key to success in life after graduation.    LACE>

LACE u4:st="on">The ingenious collaboration of innovative style, design and education encourages youths to be more inquisitive on what they are passionate about, instilling a desire to “learn with style”.  Using an authentic approach and based on the philosophy that there is a “science” to everything thus opportunities to learn all around us, Street Science delivers in the most unexpected format and the Fall review reflects this in five groups: Beat Street -  pays tribute to hip hop’s influence on pop culture and today’s trends, while Droppin Jewels -   shows that knowledge is a commodity. The Blue Print -  takes the curiosity of how something’s made by turning it inside out on the cover. Prints& Patterns -  is a spin on today’s mix of classic and contemporary style. Camo - symbolizes a popular pattern on the streets and represents the history of a protective concealment turned fashion statement.LACE>

LACE u4:st="on"> “At Street Science we believe that the pursuit of knowledge begins with a spark of inspiration; Street Science is more than a brand, it’s a lifestyle statement” says Founder Joseph Anthony. “You can’t deny the influence that urban and pop culture has on today’s youth.  We are just leveraging the power of that culture to inspire students to want to learn”.  LACE>

LACE u4:st="on">Coming to stores this summer, Street Science products retail from $2.99 to $6.99 and will be sold in K-mart, Amazon.com and at most retailers where school supplies are sold. More info on Street Science can also be found at www.StreetSci.com LACE>

LACE u4:st="on">About The Creators of Street Science: Vital Marketing LACE>

LACE u4:st="on">Vital Marketing (vitalmarketing.com) is one of the fastest growing experiential marketing agencies in the country. Growth fueled by a strong expertise in both the Multicultural and Youth Marketplaces, Vital Marketing provides companies with the knowledge and experience to best position their products and services within these demographic. Since being founded in 2000, today Vital Marketing counts Remy Martin, Allstate, The US Army, Pernod Ricard and Nintendo among its clientele with revenues for 2007 of $20 Million.LACE>

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