Founder, Tone Swep of Moxie Street Media announced today the launch of a new awareness campaign to address global crisis such as teen illiteracy, the HIV epidemic, poverty and present state of Hip-Hop through MoxieStreet.com.  The direct marketing publication which has featured artists such as Snoop Dogg, Alicia Keys, Kanye West and Maroon 5 to name a few, plans to elevate and educate minds by exposing them to overlooked and ongoing issues in our world today through digital media.

In a recent interview, Tone Swep discussed how global issues such as AIDS, poverty, illiteracy and violence are continuing to decimate the African American community.  The Sacramento native, who has contributed ink to magazines such as Ozone, Grip and The Juice Magazine, is using the capabilities of Moxie Street Media alongside longtime business partner, Cam Swazey to target the most important generation – today’s youth.

“Cam and I set out to intellectualize hip hop and culture,” states Tone Swep.  “I [wanted] to market global crisis like AIDS, poverty, hunger, teen smoking, and promote the non-profit organizations that battle to end this madness every day.  The nexus of all these topics and images informs and entertains youth culture worldwide.”

Tone Swep vows that he will not rest until there is a universal sensitivity and change revolving around these issues.  Tone Swep believes that government listens when the people are restless.  At the top of his socio-cultural agenda is the literary campaign, “FREE IF YOU READ…DAMN SHAME IF YOU DON’T”.  Artists such as Alicia Keys and the AAP can be found promoting literacy in Moxie Street Media’s summer issue.