New Era Cap's signature 59FIFTY is now donning some of most famous and notorious Marvel comic book heroes and villains. New Era, the leading headwear designer and manufacturer, announced today that it has signed a licensing deal with Marvel to launch a new series of caps dubbed the "Super Heroes" Collection. This new series will feature character designs from Marvel's enormous library of world renowned characters with designs that reflect each characters' persona from the comics.

New Era's first two collections will be focused on the Iron Man and The Incredible Hulk movie events. Iron Man caps are available now in selected retail stores throughout the country as well as online for about $35. The designs feature either Iron Man's face or an image of his hand. In addition, consumers will be able to get the caps in a variety colors and choose from two different fabrics including wool and satin. Go to www.neweracap.com/ironman to check out the caps, see the movie trailer and learn about the story behind Iron Man.

Caps for the Hulk will be available in mid-May at selected retailers as well as online. The designs for this collection focus on the green Super Hero's most famed traits -- his eyes and incredible strength.

"We're ecstatic to align ourselves with such an iconic brand as Marvel," said Gerry Matos, Senior VP of Marketing at New Era. "With their vast collection of characters and our signature caps as a canvas, we expect the demand for these caps to be high."

Paul Gitter, President of Consumer Products for North America, Marvel Entertainment, added "New Era is truly an innovator in the headgear category. Their fashion forward designs and strong retail clout will help further present our Super Hero universe to a wide, diverse audience."

New Era will release a Super Hero collection every 2-3 months with a focus on different characters including Captain America, X-Men and the Fantastic Four. New Era will also debut a cap collection in September tied to the action packed theatrical release of The Punisher.