5W Public Relations today announced the addition of two highly respected entrepreneurs as clients to its entertainment division - marketer and music industry executive Steve Rifkind (www.steverifkind.com) and Will Castro’s Unique Auto Sports (www.uniqueautosport.com).  Steve Rifkind was recently named Advertising Age’s 2007 Entertainment Marketer of The Year and is acknowledged as the creator of the “Street Team”.  Unique Auto Sports is one of the premier car customizing shops in the United States and caters to both celebrities and car enthusiasts.  5W Public Relations will provide strategic counsel, media relations and brand building within the business and entertainment communities for both Rifkind and Unique Auto Sports. 

“5W looks forward to working with Steve Rifkind and Will Castro, two incredibly esteemed entrepreneurs,” said Ronn Torossian, CEO of 5W Public Relations.  “Steve Rifkind is a legend in the entertainment industry and Will Castro is pioneering today’s car culture.  We anticipate a long fruitful relationship with both of these industry leaders and will continue to help build their brands to the next level.”

Steve Rifkind

Steve Rifkind provides 25 years of marketing and record label experience to his clientele.  The father of the “Street Team”, Rifkind recognized the power and influence of the hip hop culture and was instrumental in bringing hip hop to Madison Avenue.  Rifkind is also founder and CEO of Loud Records and responsible for breaking some of music’s biggest acts including Akon, Wu Tang Clan, Three Six Mafia, Big Pun and Xhibit. 

Unique Auto Sports

Unique Auto Sports is one of the most recognized car customizing shops in the country.  The Long Island-based business built an impeccable relationship with today’s sports and entertainment icons through innovative ideas, out-of-the-box customization and word- of-mouth buzz. Castro’s A-list celebrity clientele includes Lebron James, 50 Cent, Pamela Anderson, Carmelo Anthony, Jeff Gordon and Tony Stewart from NASCAR, among many others.  Most importantly, Unique Auto Sports is recognized for the first class treatment of its customers. 

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About 5W Public Relations

5W Public Relations (www.5wpr.com), the nation's fastest growing PR firm for three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs.  Headquartered in New York with an office in Los Angeles, the firm is known for implementing creative and customized media programs designed to impact a client’s specific business goals and objectives.  Its energetic, fast-paced and focused culture earned the firm a spot on the INC. 500 list in 2007.  5W Public Relations is described by a leading PR trade magazine as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.”   The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water; IHOP; Anheuser- Busch; NICE Systems; Phillips-Van Heusen; Urban Retail Properties; Patina Restaurant Group; Lifestyles; The Ice Rink at Rockefeller Center; Avenue Stores; The Loews Regency; Vail Resorts; Ahava Skin Care; Weatherproof Garment Company; Gen Art; The Pritikin Longevity Center & Spa; Philippe Chow;  celebrities including Snoop Dogg and Ice Cube; a plethora of publicly traded technology companies; a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.