PATTI LABELLE LAUNCHES LINE OF SIGNATURE WIGS

Glam Up in Seconds With the Premium Quality Styles From the 'Patti LaBelle Collection' Available Only From Especially Yours®

Patti LaBelle in Ageless Beauty

Patti LaBelle in Enchanted Evening

West Bridgewater, MA (BlackNews.com) - Living legend Patti LaBelle is almost as well known for her style and stunning hair, as she is for her authentic talent! It's no surprise though: she was the first to step out in several eye-catching hair styles, which then became the next trends. Who can forget that elegant bun? She wore it gracefully on the side of her head, and then boldly on top of it! Or her recent feathered short crop? It was warmly highlighted with earthy tones and looked amazing!

And now Patti has launched her own line of quality wigs and hair pieces to provide women with a quick and convenient way of glamming up without spending many hours - or dollars - in a salon! The 'Patti LaBelle Collection' is available exclusively in the Especially Yours® catalog and website (www.especiallyyours.com), and features stunning styles designed by Patti herself. Everything in the collection is made to the highest standards using either premium human hair (for those who like to style, curl or change their look frequently); or the best quality synthetic hair (for those who are always on the go and prefer ready-made styles).

Women will be thrilled with the variety of styles to choose from with The Patti LaBelle Collection. At launch alone, there are nine signature Patti styles to choose from. 'Ageless Beauty', 'Black Majesty', 'Dynamite Diva', 'Enchanted Evening', 'Flame' and 'Sunday's Best' in synthetic hair; and ''Lady LaBelle', 'Patti Fab', and 'Sassy LaBelle' in 100% human hair. Each is available in a selection of stunning brunettes, reds and highlights, and some in Patti's custom blended colors, not available elsewhere! Women will not believe the fantastic value either. Prices for the highest quality synthetic hair styles begin at just $49, and at $99 for the premium human hair styles!

The Patti LaBelle Collection is the latest exclusive from Especially Yours®, the market leading catalog and website for wigs, hair pieces and fashion for African-American women in the United States. Designed for women to attach and style conveniently at home, the products from Especially Yours® can give women the professional, glamorous, spent-days-in-a-salon look of many celebrities, for a fraction of the time and cost! Other celebrity endorsed lines from Especially Yours® include one from screen legend Diahann Carroll.

"I love to change my hair often and wigs and hair pieces allow me to do this. I've always wanted my own premium collection and Especially Yours® has transformed my ideas for styles into real products," said Ms. LaBelle.

"We are delighted to add the Patti LaBelle Collection to our catalog. Regardless of her frequent hair and wardrobe changes, Patti's particular style is legendary, and she continues to be one of the most easily recognized women in the US," said the president of Specialty Catalog Direct, parent company of Especially Yours®, Jessie Bourneuf.

Synthetic hair styles:

'Ageless Beauty' -- (Silky finish; 5 existing colors*; length 1 ¾ " – 4 ¾"; hand-tied part**; average cap size; $59)
'Black Majesty' -- (Silky finish; 5 existing colors*; length 5 ¾ " – 9 ½"; hand-tied part**; average cap size; $79)
'Dynamite Diva' -- (Silky finish; 5 existing colors* and 1 new special color 'Glazed Mocha'; length 5" – 8"; hand-tied part**; average cap size; $69)
'Enchanted Evening' -- (Silky finish; 5 existing colors*; length 2" – 5 ½"; hand-tied crown**; average cap size; $49)
'Flame' -- (Silky finish; 5 existing colors* and 1 new special color 'Glazed Fire'; length 2 ½" – 5"; hand-tied part**; average cap size; $59)
'Sunday's Best' -- (Silky finish; 5 existing colors* and 1 new special color 'Butterscotch'; length 2" – 6"; hand-tied part**: average or petite cap sizes; $59)

Human hair styles:

'Lady LaBelle' -- (Yaki finish; 5 existing colors*; length: 3" – 7"; monofilament front, part and crown ***; average cap size; $159)
'Patti Fab' -- (Yaki finish; 5 existing colors*; length: 3" – 7"; had-tied front, part and crown**; monofilament front, part and crown***; average cap size; $139)
'Sassy LaBelle' -- (Silky finish; 5 existing colors* and 1 new special color 'Cappuccino With Honey'; length: 5" – 7.5"; hand-tied front***, part and crown; monofilament*** front, part and crown; average cap size; $149)

* 5 existing colors: Jet Black, Off Black, Darkest Brown, Medium Brown and Light Brown.
** Hand-tied: the tying, by hand, of baby-fine hairs or fibers for a natural looking hairline, parting or crown.
*** Monofilament: a skin-colored 'scalp' to which the individual hairs are attached. This allows the wig hair to be brushed and parted in any direction without revealing any of the wig cap or stitching. Instead the skin-colored 'scalp' is revealed, naturally and cleverly, so it looks like you are seeing the wearer's own natural scalp at the hairline, parting or crown.

For further information, photography, interviews, product samples, etc, please contact: Katie McIsaac (kmcisaac@scdirect.com / 508-638-7020) or Simi Belo (sbelo@scdirect.com / 404-642-8032). For high res visuals visit our media room at www.especiallyyours.com/media

About Patti LaBelle
Patti LaBelle is a two time Grammy Award winning entertainer who has been wowing audiences and breaking down barriers with her dynamic voice and unmatched charisma for nearly five decades. She is a devoted mother, as well as the author of four bestselling books, an actress and a humanitarian, who has devoted her energy to assisting others through various causes and charity organizations.

About Especially Yours®
Founded in 1993, Especially Yours® (www.especiallyyours.com), is the direct market leader in fashionable, versatile, quality wigs, hair pieces, hair extensions and apparel for the fashion-conscious black woman. It publishes and distributes a free catalog every month to its database of 600,000+ African-American women across the US and, in addition, sells its diverse array of products via its website and telephone 1.800.939.9447. Especially Yours has dominated the market by consistently delivering contemporary hair designs and listening to the needs of its customers. Especially Yours is one of the six divisions of Specialty Catalog Corp. (www.scdirect.com), a company dedicated to pioneering new direct marketing products and services. Located in West Bridgewater, Massachusetts, SC Corp. is privately owned and employs over 200 people in the US, and 20 more at its UK division, Daxbourne International. Specialty Catalog's other divisions includes Paula Young® (www.paulayoung.com), offering fashion wigs and hair pieces to Caucasian women.