5W Public Relations today announced the addition of music industry executive Irving “Irv Gotti” Lorenzo, CEO of The Inc. Records and star of the highly rated VH-1 Reality TV Series, “Gotti’s Way” as a client within its Entertainment Division.  Additionally, Allan Houston, a former New York Knicks shooting guard, two-time NBA All Star and Olympic Gold Medalist will join the firms growing Sports Division.  Both Lorenzo and Houston signed on with 5W Public Relations to build their brand and profile within the lifestyle and business communities.    
 

“We are excited to have the opportunity to work with two accomplished individuals such as Irving Lorenzo and Allan Houston,” said Ronn Torossian, CEO of 5W Public Relations.  “They are two young, hungry, aggressive entrepreneurs who have made great strides in their careers and 5W is up to task of helping them get to the next level.”

 

Irving Lorenzo

With a bevy of successful hit records, platinum albums, and chart topping artists on its roster, The Inc. Records has cemented its success under the leadership of CEO Irving ‘Irv Gotti’ Lorenzo. At the helm of a newly joint venture deal with Universal Motown Records Group, a smash hit reality show on VH1,  Lorenzo and The Inc. have opened a new chapter after 10 years in the music industry.  Lorenzo is an example of a forward thinking music mogul who has not only remained relevant in a come and go music industry, but  has reinvented himself and developed a blueprint of success others are sure to follow.

 

Allan Houston

The former star of the New York Knick is a noted philanthropist and businessman.  Before his retirement in the Fall of 2005, Allan was touted as one of the “purest shooters” in the NBA, finishing his career as one of the NBA’s all-time greatest long-range shooters (#11 in three pointers made) and one of the all-time leading scorers in Knicks history (#2 in three pointers, #4 in total points, and #8 in scoring average).  Allan was a two-time NBA All-Star, and in his last healthy season (2002-03) finished as the 10th leading scorer in the league.  But for all his accomplishments he is especially proud of being named one of The Sporting News’ “Good Guys in Sports” (four times) and helping Team USA bring home the gold medal in the 2000 Summer Olympics games in Sydney, Australia.

 

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About 5W Public Relations

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing PR firm for the past three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs.  Named to the INC. 500 list in 2007, the firm is described by a leading PR trade magazine as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One,” 5W’s culture is aggressive, energetic, fast-paced and focused.  The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water, Anheuser- Busch, NICE Systems, Phillips-Van Heusen, the world’s largest shirt and neckwear company, Urban Retail Properties, Patina Restaurant Group, the nation’s largest multi-concept restaurant group, Lifestyles Condoms, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, Fannie Mae Foundation, Vail Resorts, Chefs Diet, The Pritikin Longevity Center & Spa, Philippe Chow,  celebrities including Snoop Dogg, and Ice Cube, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.